As the calendar turns toward the summer months, Hollywood really needs you to remember that movie theaters still exist.
Many of the major US film studios, including Disney, Universal, and Warner Bros., have launched marketing campaigns designed to re-train consumers to head back to theaters following a year of watching movies exclusively at home. The marketing leans hard into the communal aspect of moviegoing, hoping to remind viewers that the theater offers a very different experience than your couch.
Yesterday, Disney’s Marvel Studios released a three-minute preview—narrated by the late Marvel comics writer Stan Lee—all about the value of the theatrical experience. “I love being with people,” Lee says. “It’s the most incredible thing in the world.” The preview includes a video of a theater audience’s goosebumps-inducing reaction to the climax of Avengers: Endgame. It then features a few brief scenes from upcoming tentpole movies, like Black Widow (due out in July) and Eternals (November).